With the potential for awards of multiple damages (i.e., double or treble damages) and recovery of attorneys’ fees and costs, retailers are well advised to: (1) understand who may seek to enforce rights under Chapter 93A, (2) make sure their practices do not run afoul of Chapter 93A and its related rules and regulations and (3) appreciate that an improper response to a Chapter 93A demand or claim may create additional liability or squander an opportunity to limit a claimant’s damages and the recovery of attorneys’ fees and costs.

Read the full article. (Law360 subscription required)