The Massachusetts Attorney General issued new regulations labeled “Unfair and Deceptive Fees” that take effect on Sept. 2, 2025. The stated purpose of the regulations is to (1) set standards governing certain fees imposed in connection with marketing, soliciting, and selling products for personal, family, or household use, (2) set standards governing trial offers and contracts with negative option features, and (3) protect consumers by ensuring a “fairer and more transparent marketplace.” The regulations seek to achieve that purpose by outlining what the Massachusetts Attorney General believes are unfair or deceptive acts or practices—something the Attorney General is authorized to do under Massachusetts General Laws Chapter 93A—the Massachusetts Consumer Protection Act.
Massachusetts Tightens Chapter 93A Consumer Protections with ‘Junk Fee’ and Negative Option Regulations
